Digital signage refers to the use of digital displays to display content such as information, advertising, or entertainment in a targeted and flexible manner. Unlike traditional posters or displays, content can be centrally controlled, dynamically adapted, and automatically displayed using digital signage software – on a single screen or across an entire network of displays.
Digital Signage Software Explained in Simple Terms:
Digital signage software is the central control unit for all digital content to be displayed on screens. It enables layout design, content planning and management, and precise control of display times and locations. This allows information to be presented in a way that is appropriate for the target group and situation – whether in real time or based on a set schedule.
The Benefits of Digital Signage:
- Flexible and quick to update, even remotely
- High attention through moving content and screens
- Cost-effective without printing costs
- Targeted approach according to location/time/situation
mirabyte's FrontFace digital signage software is a flexible, user-friendly, and powerful solution for professional business environments and public spaces. It supports conventional digital signage applications, interactive kiosk systems, and touchscreen terminals. It is typically operated on-premises (i.e., completely locally and without the cloud) with a permanent license, making it ideal for companies with special data protection requirements. However, it can also be easily integrated into existing networks and offers a convenient, optional cloud connection combined with a flexible subscription model.
Where is digital signage used?
Digital signage has a wide range of possible applications. Below are some practical examples and ways to implement them with FrontFace:
Retail & Shopping
Digital advertisements displayed in shop windows or salesrooms showcase current offers, new products, and seasonal promotions. The content can be targeted by time, day of the week, or store.
Companies & Offices
Information boards, also known as digital bulletin boards, can be placed in entrance areas or hallways to display internal announcements, visitor greetings, room bookings, and company news. FrontFace also allows you to integrate calendar data (e.g., from Office 365) and news feeds.
Public institutions, authorities and administrations
Digital information boards are used in schools, universities, and public authorities to communicate with pupils, students, and visitors. They are used to display timetables, room occupancy, and other current information.
Production & Industry
Production monitors, or "dashboards," provide employees with direct access to current key performance indicators (KPIs), safety regulations, and shift schedules. They can be easily integrated with existing data sources, allowing content to be updated in real time. Shopfloor boards are another common industrial application.
Gastronomy & Hotel Industry
Digital menu boards in bistros and cafeterias display menus, daily specials, and advertisements. In hotels, information displays provide guests with useful information, such as weather updates, event announcements, and directions.
Events & Trade Fairs
Visitor guidance systems, digital door signs, and event screens provide orientation and information from the entrance to the event rooms. Displays with exhibit information or interactive terminals provide valuable information to trade fair visitors at the stand and can support sales discussions.
Museums & Exhibitions
Digital screens are particularly beneficial for museums and exhibitions, whether for self-guided information about exhibits, supporting guided tours, or linking digital and physical content. Interactive terminals offer multimedia content on demand, and media control systems allow guides to effectively address large groups of visitors.
Why FrontFace?
The digital signage software FrontFace from mirabyte combines all the features required for professional use:
- Easy to use – no programming knowledge required
- Flexible design options with layouts, widgets and live data
- Offline capability – ideal for sensitive environments
- Central control of multiple screens and locations
- Reliable operation on Windows or Android
Whether for a single display or a large-scale network, FrontFace offers a scalable solution for virtually every industry and every application. The software can be seamlessly integrated into existing IT infrastructures – without the need for a cloud environment. Thanks to the integrated plugin interface, FrontFace also offers the option of expanding its functionality – with existing plugins (e.g., calendar integration) or with your own, self-developed plugins.